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	<title>Digital Archives - Adtech PH</title>
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	<title>Digital Archives - Adtech PH</title>
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		<title>2026 LoL KeSPA CUP RETURNS JULY 20 WITH ALL MATCHES SET TO LIVESTREAM EXCLUSIVELY ON DISNEY+</title>
		<link>https://adtechph.com/2026-lol-kespa-cup-returns-july-20-with-all-matches-set-to-livestream-exclusively-on-disney/</link>
		
		<dc:creator><![CDATA[raiyan]]></dc:creator>
		<pubDate>Thu, 16 Jul 2026 03:35:03 +0000</pubDate>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Mobile/Mobile Games]]></category>
		<category><![CDATA[2026 LoL KeSPA CUP]]></category>
		<guid isPermaLink="false">https://adtechph.com/2026-lol-kespa-cup-returns-july-20-with-all-matches-set-to-livestream-exclusively-on-disney/</guid>

					<description><![CDATA[<p>2026 LoL KeSPA CUP RETURNS JULY 20 WITH ALL MATCHES SET TO LIVESTREAM EXCLUSIVELY ON DISNEY+ &#124; Ten</p>
<p>The post <a href="https://adtechph.com/2026-lol-kespa-cup-returns-july-20-with-all-matches-set-to-livestream-exclusively-on-disney/">2026 LoL KeSPA CUP RETURNS JULY 20 WITH ALL MATCHES SET TO LIVESTREAM EXCLUSIVELY ON DISNEY+</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
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<p class="wp-block-paragraph"><strong>2026 LoL KeSPA CUP RETURNS JULY 20 WITH ALL MATCHES SET TO LIVESTREAM EXCLUSIVELY ON DISNEY+</strong> | <strong><em>Ten LCK Teams Will Compete From July 20 Through August 18 For A Total Prize Pool Of KRW 52 Million</em></strong></p>



<p class="wp-block-paragraph"><strong>PHILIPPINES </strong>– After a hugely successful first outing in 2025, Disney+ today announced that all <em>2026 LoL KeSPA CUP</em> matches – Korea’s only short-format League of Legends esports tournament – will be livestreamed for global audiences exclusively on Disney+.</p>



<p class="wp-block-paragraph">Set to kick off on July 20, the&nbsp;<em>LoL KeSPA CUP</em>&nbsp;will see ten teams from League of Legends Champions Korea (LCK) compete against each other for a total prize pool of KRW 52 Million. With matches set to be livestreamed every Monday and Tuesday from the qualifying stages all the way through to the Grand Final on August 18 at Daejeon e-Sports Arena in Daejeon, South Korea, this exclusive livestream will give global audiences the chance to enjoy every minute of the action wherever they are.</p>



<p class="wp-block-paragraph">In addition to livestreams of the matches on Disney+,&nbsp;<em>LoL KeSPA CUP</em>&nbsp;fans will also be able to find additional tournament information, including greeting videos from participating teams, and a variety of pre-event and on-site content on Disney+ Korea’s social channels.</p>



<p class="wp-block-paragraph">Today’s announcement comes as part of an expanded collaboration between Disney+ and the Korea eSports Association that was first announced in April this year and that aims to bring additional livestreams of major e-sports competitions to audiences around the world.</p>



<p class="wp-block-paragraph">Fans of eSports can sign up to Disney+ today to enjoy round by round replays of the&nbsp;<em>2025 LoL KeSPA CUP</em>, featuring 10 LCK teams facing off against All-Star Squads from Vietnam and Japan as well as two teams from the North American League Championship Series. Fans can also&nbsp; sign up to Disney+ to access round-by-round replays of the&nbsp;<em>Esports Championships Asia Jinju 2026</em>&nbsp;where teams from South Korea, China, Japan, Vietnam, Thailand, Philippines and Mongolia competed against each other on&nbsp;<em>Street Fighter 6, The King of Fighters XV, TEKKEN 8</em>, and the&nbsp;<em>eFootball<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /></em>&nbsp;series (PC/Mobile).</p>



<p class="wp-block-paragraph">Livestream the&nbsp;<em>2026 LoL KeSPA CUP</em>&nbsp;from July 20 through to the Grand Final on August 18 exclusively on Disney+.</p>
<p>The post <a href="https://adtechph.com/2026-lol-kespa-cup-returns-july-20-with-all-matches-set-to-livestream-exclusively-on-disney/">2026 LoL KeSPA CUP RETURNS JULY 20 WITH ALL MATCHES SET TO LIVESTREAM EXCLUSIVELY ON DISNEY+</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
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		<title>Philippine Blockchain Week 2026 Marks the Shift from Decoding to Deployment</title>
		<link>https://adtechph.com/philippine-blockchain-week-2026-marks-the-shift-from-decoding-to-deployment/</link>
		
		<dc:creator><![CDATA[raiyan]]></dc:creator>
		<pubDate>Wed, 15 Jul 2026 15:18:38 +0000</pubDate>
				<category><![CDATA[Business & Events]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Philippine Blockchain Week 2026]]></category>
		<guid isPermaLink="false">https://adtechph.com/philippine-blockchain-week-2026-marks-the-shift-from-decoding-to-deployment/</guid>

					<description><![CDATA[<p>Philippine Blockchain Week 2026 Marks the Shift from Decoding to Deployment &#124; MANILA, Philippines — More than 12,000</p>
<p>The post <a href="https://adtechph.com/philippine-blockchain-week-2026-marks-the-shift-from-decoding-to-deployment/">Philippine Blockchain Week 2026 Marks the Shift from Decoding to Deployment</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
]]></description>
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<p class="wp-block-paragraph"><em>Philippine Blockchain Week 2026 Marks the Shift from Decoding to Deployment</em> | <strong>MANILA, Philippines</strong> — More than 12,000 local and international delegates gathered at the SMX Convention Center Manila for Philippine Blockchain Week (PBW) 2026, transforming the venue into a hub for technology, innovation, entrepreneurship, gaming, entertainment, and public policy.&nbsp;</p>



<p class="wp-block-paragraph">Held over three days under the theme Decoded: Deployed, the fourth edition marked a turning point in the country&#8217;s digital transformation. Rather than explaining what blockchain, artificial intelligence, and digital assets can do, PBW 2026 demonstrated how these technologies are already being deployed across government, finance, business, and everyday life.</p>



<p class="wp-block-paragraph">The event featured over 150 speakers from around the world, with more than half representing international markets, sharing insights on blockchain, AI, cybersecurity, governance, and entrepreneurship.&nbsp;</p>



<p class="wp-block-paragraph">PBW opened with Future of Trust: A Leaders Forum on Technology and Governance, bringing together senior government officials, regulators, business leaders, and technology pioneers to discuss how emerging technologies can strengthen transparency, governance, and public trust. The forum reinforced a central message: innovation succeeds not only through technology, but through the institutions and partnerships that enable its responsible deployment.</p>



<h2 class="wp-block-heading"><strong>From Vision to Movement</strong></h2>



<p class="wp-block-paragraph">For PBW Co-Founder Chezka Gonzales, the event reflected a vision that began five years ago.</p>



<p class="wp-block-paragraph">&#8220;My personal goal has always been simple: to put Filipinos on the world stage and the Philippines on the global blockchain map—to showcase Filipino talent, innovation, and resilience to the world,&#8221; she said.&nbsp;</p>



<p class="wp-block-paragraph">&#8220;Philippine Blockchain Week is more than a conference. It&#8217;s a platform where conversations become partnerships, partnerships become companies, and companies create opportunities for Filipinos,&#8221; she added.</p>



<p class="wp-block-paragraph">That vision came alive as startups met investors, enterprises connected with innovators, regulators exchanged ideas with industry leaders, and communities explored new opportunities in the digital economy.&nbsp;</p>



<figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1024" height="576" src="https://adtechph.com/wp-content/uploads/2026/07/image-3-1024x576.jpeg" alt="" class="wp-image-342" srcset="https://adtechph.com/wp-content/uploads/2026/07/image-3-1024x576.jpeg 1024w, https://adtechph.com/wp-content/uploads/2026/07/image-3-300x169.jpeg 300w, https://adtechph.com/wp-content/uploads/2026/07/image-3-768x432.jpeg 768w, https://adtechph.com/wp-content/uploads/2026/07/image-3-1536x864.jpeg 1536w, https://adtechph.com/wp-content/uploads/2026/07/image-3.jpeg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph"><strong><em>Upper Left:</em></strong><em> Chezka Gonzales, Co-Founder of Philippine Blockchain Week, inaugurates PBW 2026 with a welcome address.</em></p>



<p class="wp-block-paragraph"><strong><em>Upper Right:</em></strong><em> Smash Pay Fight Night caps off Philippine Blockchain Week 2026 with an action-packed finale on June 20.&nbsp;</em></p>



<p class="wp-block-paragraph"><strong><em>Lower Left:</em></strong><em> P-pop girl group KAIA takes the Viral Stage with a live performance at Philippine Blockchain Week 2026.</em></p>



<p class="wp-block-paragraph"><strong><em>Lower Right:</em></strong><em> Rise In and Stellar Philippines host the &#8220;Build on Stellar&#8221; workshop, bringing together developers and Web3 builders at Philippine Blockchain Week 2026.&nbsp;</em></p>



<h2 class="wp-block-heading"><strong>A Global Platform</strong></h2>



<p class="wp-block-paragraph">The event welcomed speakers and delegates from across Asia, Europe, the Middle East, and North America to contribute insights on emerging technologies and digital transformation.</p>



<p class="wp-block-paragraph">Among the most anticipated speakers was <strong>Michael Terpin</strong>, widely known as the &#8220;Godfather of Crypto.&#8221;&nbsp;</p>



<p class="wp-block-paragraph">&#8220;The Philippines has been a leader in innovation for many years. Social media has played a major role in incubating new platforms here, and Axie Infinity became a global phenomenon because of the Philippines,&#8221; he said, further proving that the Philippines is no longer simply participating in the global technology conversation—it is increasingly helping shape it.&nbsp;</p>



<p class="wp-block-paragraph">PBW 2026 also highlighted the convergence of technology, culture, and community. The launch of Viral PH spotlighted the creator economy, while the ALT+TAB Gaming and Music Festival brought together gaming, esports, music, creators, and live entertainment. Attendees also joined hackathons, startup showcases, esports tournaments, networking sessions, and the Founders Arena, where startups connected with investors and ecosystem partners.</p>



<h2 class="wp-block-heading"><strong>From Conversation to Deployment</strong></h2>



<p class="wp-block-paragraph">The conference theme came to life through discussions on tokenized real-world assets and practical blockchain applications. Varun Chugh, External Financial Advisor of BiGod Token, explained how tokenization is modernizing traditional assets.</p>



<p class="wp-block-paragraph">&#8220;Gold has served as a store of value for centuries, yet it remains one of the most difficult assets to transact. At BiGod, we aim to make that asset simple, accessible, and cross-border. We have already demonstrated this by using our token to facilitate payments here at Philippine Blockchain Week,&#8221; he said.&nbsp;</p>



<p class="wp-block-paragraph">His remarks captured the essence of Decoded: Deployed: emerging technologies are no longer future concepts but practical solutions addressing real-world challenges today.</p>



<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="576" src="https://adtechph.com/wp-content/uploads/2026/07/image-2-1024x576.jpeg" alt="" class="wp-image-343" srcset="https://adtechph.com/wp-content/uploads/2026/07/image-2-1024x576.jpeg 1024w, https://adtechph.com/wp-content/uploads/2026/07/image-2-300x169.jpeg 300w, https://adtechph.com/wp-content/uploads/2026/07/image-2-768x432.jpeg 768w, https://adtechph.com/wp-content/uploads/2026/07/image-2-1536x864.jpeg 1536w, https://adtechph.com/wp-content/uploads/2026/07/image-2.jpeg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p class="wp-block-paragraph"><strong><em>Upper:</em></strong><strong><em> </em></strong><em>Moderator Benjamin Fletcher leads a panel discussion with (from left) Raj Nandwani, Global Head of BD and IMA at Binance; Alice Truong, Vice President at Nuvei; and Chengyi Ong, Director of APAC Policy at Circle, on Scaling the Future of Finance: Payments, Stablecoins &amp; Global Adoption at Philippine Blockchain Week 2026.&nbsp;</em></p>



<p class="wp-block-paragraph"><strong><em>Lower:</em></strong><strong><em> </em></strong><em>Moderator Vit Jedlička, President of Liberland, facilitates a candid exchange with (from left) Varun Chugh, External Financial Advisor at Bingold Inc.; Rebecah Dausen, PH Country Lead at XDC Network; Jessica Wu, Head of APAC at Bitpanda Enterprise; and Kritesh Tripathi, Co-Founder of XPHERE, during the From Physical to Digital: Bringing Real-World Assets On-Chain panel at PBW 2026.</em></p>



<h2 class="wp-block-heading"><strong>Building the Future Together</strong></h2>



<p class="wp-block-paragraph">Philippine Blockchain Week 2026 was made possible through the support of its sponsors, exhibitors and ecosystem partners, including BiGod Token, Binance by Blockshoals, Vaulnox International, Smashpay Inc., Predict Protocol, Creatachain, Coins.PH, KMC Solutions, MEXC Ventures, O2 Ramp, Orca, Universe Pro, Meteon Run, NSpire, The Executive Centre, Comm&amp;Sense PR, DvCode Technologies, Inc., Naheal, Lumina Events, Wendy&#8217;s, McDonald&#8217;s, and San Miguel Beer.</p>



<p class="wp-block-paragraph">With more than 12,000 attendees, over 150 speakers, and countless collaborations formed, PBW 2026 demonstrated that the Philippines has evolved from an emerging participant into a growing force in the global digital economy.&nbsp;</p>



<p class="wp-block-paragraph">Decoded: Deployed was more than a theme. It reflected where the industry stands today.</p>



<p class="wp-block-paragraph">The future is no longer being imagined. It is already being built.</p>
<p>The post <a href="https://adtechph.com/philippine-blockchain-week-2026-marks-the-shift-from-decoding-to-deployment/">Philippine Blockchain Week 2026 Marks the Shift from Decoding to Deployment</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
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		<title>Cebuana Lhuillier Leads the Next Era of Cross-Border Payments, Unlocking Stablecoin Rails with Fireblocks</title>
		<link>https://adtechph.com/cebuana-lhuillier-leads-the-next-era-of-cross-border-payments-unlocking-stablecoin-rails-with-fireblocks/</link>
		
		<dc:creator><![CDATA[raiyan]]></dc:creator>
		<pubDate>Tue, 14 Jul 2026 06:48:59 +0000</pubDate>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Cebuana Lhuillier]]></category>
		<guid isPermaLink="false">https://adtechph.com/cebuana-lhuillier-leads-the-next-era-of-cross-border-payments-unlocking-stablecoin-rails-with-fireblocks/</guid>

					<description><![CDATA[<p>Cebuana Lhuillier Leads the Next Era of Cross-Border Payments, Unlocking Stablecoin Rails with Fireblocks &#124; Cebuana Lhuillier, one</p>
<p>The post <a href="https://adtechph.com/cebuana-lhuillier-leads-the-next-era-of-cross-border-payments-unlocking-stablecoin-rails-with-fireblocks/">Cebuana Lhuillier Leads the Next Era of Cross-Border Payments, Unlocking Stablecoin Rails with Fireblocks</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
]]></description>
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<p class="wp-block-paragraph"><em>Cebuana Lhuillier Leads the Next Era of Cross-Border Payments, Unlocking Stablecoin Rails with Fireblocks | </em>Cebuana Lhuillier, one of the Philippines&#8217; largest and most trusted money transfer and payments services providers, recently entered a strategic collaboration with Fireblocks, the enterprise platform securing more than $6 trillion in digital asset transfers annually. Together, the two companies are building a next-generation payments platform leveraging blockchain technology to deliver faster, efficient, and more accessible financial services.</p>



<p class="wp-block-paragraph">Cebuana Lhuillier serves millions of customers through a network of over 3,500 branches nationwide — one of the most extensive financial service footprints in the country. For many Filipinos, particularly those in underserved communities, Cebuana Lhuillier branches are the primary point of access for money transfers and payments which firmly positions the company as the Philippine’s Financial gateway in the cross-border and payments space. However, across the broader financial industry, the infrastructure underpinning these transfers has changed little over the decades. Transactions remain slow, expensive, and constrained by legacy settlement rails that were not built for a digital-first economy.</p>



<p class="wp-block-paragraph">The pressure to modernise has never been greater. According to the Bangko Sentral ng Pilipinas (BSP), digital payments accounted for 57.4% of retail payment volume in 2024 up from around 1% in 2013 reflecting a rapid structural shift toward digital financial channels in the Philippines. The BSP’s latest data also shows that digital payments reached 59% of total transaction value, underscoring broad-based adoption across the economy. With the central bank targeting 60–70% digitalization of retail payments by 2028, the Philippines continues to move decisively toward a more cash-lite economy, signaling a sustained transformation in consumer behavior that incumbent networks must keep pace with to remain relevant.</p>



<p class="wp-block-paragraph">Cebuana Lhuillier selected Fireblocks as its infrastructure provider to address this challenge, building a stablecoin-powered payment rail capable of near-instant settlements at a fraction of the cost of traditional infrastructure. The platform leverages the Fireblocks&#8217; Network for Payments, wallet technology, reconciliation tools, and deep blockchain network connectivity to deliver secure, compliant, and programmable payment flows across Cebuana Lhuillier&#8217;s ecosystem. Fireblocks enable Cebuana and its global partners to fund one another directly &#8211; accelerating liquidity across the entire remittance network.</p>



<p class="wp-block-paragraph">&#8220;Our customers are not waiting for the future &#8211; they are already living in it,&#8221; said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier. &#8220;They send money on their phones; they expect it to arrive instantly. Collaborating with Fireblocks gives us the infrastructure to deliver on that expectation at scale &#8211; across every branch, every corridor, and every family we serve. This is about making sure that modernisation reaches everyone, not just those with access to the latest fintech apps.&#8221;</p>



<p class="wp-block-paragraph">Meanwhile, for Ran Goldi, SVP of Payments and Network at Fireblocks, “Cebuana Lhuillier is one of the most deeply embedded financial institutions in the Philippines, touching communities that larger banks simply do not reach,” he said. “This collaboration brings institutional-grade blockchain infrastructure to one of the world’s most dynamic remittance corridors and empowers Cebuana Lhuillier to set a new standard for how money moves across borders.”</p>



<p class="wp-block-paragraph">The solution is designed to meet customers where they are: maintaining the trusted branch network that communities rely on, while dramatically upgrading the rails beneath it. By replacing slow, expensive settlement processes with programmable stable coin flows, Cebuana Lhuillier can offer faster access to funds, lower bulk-transfer costs, and a foundation to expand into new digital financial services over time.</p>



<p class="wp-block-paragraph">This initiative is further supported by <a href="https://solana.com?utm_source=chatgpt.com">Solana</a>, a blockchain platform recognized for its speed, scalability, and cost-efficient transaction architecture. This reflects the growing ecosystem confidence in Cebuana Lhuillier’s strategy and supports the continued exploration of scalable blockchain-enabled payment solutions.</p>



<p class="wp-block-paragraph">Through this collaboration, Cebuana Lhuillier reinforces its commitment to building a more inclusive and future-ready financial ecosystem — one that combines the trust of its nationwide physical network with the speed, efficiency, and innovation of blockchain technology. As digital adoption continues to accelerate across the Philippines, the company remains focused on delivering financial solutions that are faster, more accessible, and responsive to the evolving needs of Filipinos everywhere.</p>



<p class="has-text-align-center wp-block-paragraph"><strong><em>###</em></strong><em><br></em></p>
<p>The post <a href="https://adtechph.com/cebuana-lhuillier-leads-the-next-era-of-cross-border-payments-unlocking-stablecoin-rails-with-fireblocks/">Cebuana Lhuillier Leads the Next Era of Cross-Border Payments, Unlocking Stablecoin Rails with Fireblocks</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
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		<title>Philippine e-commerce’s next growth phase drives launch of ECOMEX 2026</title>
		<link>https://adtechph.com/philippine-e-commerces-next-growth-phase-drives-launch-of-ecomex-2026/</link>
		
		<dc:creator><![CDATA[raiyan]]></dc:creator>
		<pubDate>Sat, 11 Jul 2026 03:07:21 +0000</pubDate>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[ECOMEX 2026]]></category>
		<guid isPermaLink="false">https://adtechph.com/philippine-e-commerces-next-growth-phase-drives-launch-of-ecomex-2026/</guid>

					<description><![CDATA[<p>Philippine e-commerce&#8217;s next growth phase drives launch of ECOMEX 2026 &#124; The Philippines&#8217; rapidly expanding e-commerce sector is</p>
<p>The post <a href="https://adtechph.com/philippine-e-commerces-next-growth-phase-drives-launch-of-ecomex-2026/">Philippine e-commerce’s next growth phase drives launch of ECOMEX 2026</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
]]></description>
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<p class="wp-block-paragraph"><em>Philippine e-commerce&#8217;s next growth phase drives launch of ECOMEX 2026</em> | The Philippines&#8217; rapidly expanding e-commerce sector is entering a new phase of growth—one that requires businesses to move beyond simply selling online and toward building integrated digital operations, strategic partnerships and sustainable customer relationships.</p>



<p class="wp-block-paragraph">Against this backdrop, government leaders, entrepreneurs and industry experts officially launched <strong>E-Commerce Expo Philippines (ECOMEX) 2026</strong> on July 9, introducing a national platform designed to help businesses navigate the increasingly sophisticated demands of digital commerce.</p>



<p class="wp-block-paragraph">Powered by PHILSME and organized by MediaTrix Solutions Inc., <strong>ECOMEX is the Philippines&#8217; biggest expo, conference, and networking event for entrepreneurs, online sellers, and digital innovators.</strong> Scheduled on <strong>November 20–21, 2026</strong> at <strong>SMX Convention Center Aura, Taguig</strong>, the event will convene more than <strong>5,000 business owners and industry stakeholders</strong>, over <strong>130 exhibitors</strong>, technology providers, marketplaces, logistics companies, fintech firms, investors, educators and government agencies.</p>



<p class="wp-block-paragraph">The launch comes as industry projections estimate the Philippine e-commerce market will grow from approximately <strong>USD 20 billion in 2026</strong> to nearly <strong>USD 38 billion by 2031</strong>, fueled by continued digital adoption, mobile commerce, improved logistics infrastructure and government initiatives supporting digital transformation.</p>



<p class="wp-block-paragraph">More than 40 international, regional and local media organizations joined the virtual Media and Ecosystem Launch through Zoom and the ECOMEX and PHILSME social media livestreams, reflecting growing interest in the country&#8217;s digital commerce economy.</p>



<p class="wp-block-paragraph">Opening the launch, <strong>Trixie Esguerra-Abrenilla</strong>, Founder and Organizer of ECOMEX and CEO and Managing Director of the Philippine SME Business Expo (PHILSME), said today&#8217;s digital marketplace demands far more than simply establishing an online presence.</p>



<p class="wp-block-paragraph"><em>&#8220;Philippine e-commerce success depends on execution across the entire customer journey. The challenge is no longer simply how to sell online, but how to acquire, convert, fulfill and retain customers. These are exactly the kinds of questions ECOMEX is built to address.&#8221;</em></p>



<p class="wp-block-paragraph">Esguerra-Abrenilla said ECOMEX was established to bring together the complete ecosystem that businesses need to succeed—from technology and payments to logistics, digital marketing, AI solutions, education, financing and strategic partnerships. Rather than functioning solely as an exhibition, she said, the platform is designed to equip entrepreneurs with practical solutions for every stage of business growth.</p>



<p class="wp-block-paragraph">In a recorded keynote message, <strong>Department of Trade and Industry (DTI) E-Commerce Bureau Director Eryl Royce Nagtalon</strong> emphasized that sustaining the country&#8217;s digital economy requires collaboration among government, businesses, consumers and industry stakeholders.</p>



<p class="wp-block-paragraph"><em>&#8220;Maintaining a safe and reliable e-commerce environment is a shared responsibility. Achieving this requires all of us—the government, the industry, and every Filipino entrepreneur and consumer—working together.&#8221;</em></p>



<p class="wp-block-paragraph">Nagtalon said strengthening trust in the digital marketplace remains essential to enabling more Filipino businesses to embrace e-commerce and compete in an increasingly connected economy.</p>



<p class="wp-block-paragraph">Digital entrepreneur and content strategist <strong>Reymond &#8220;Boss RDR&#8221; Delos Santos</strong> highlighted the growing contribution of digital entrepreneurship to the Philippine economy, encouraging more businesses to embrace innovation and online commerce as drivers of long-term growth.</p>



<p class="wp-block-paragraph"><strong>&#8220;E-commerce is the dark horse of the Philippine economy.&#8221;</strong></p>



<p class="wp-block-paragraph">Delos Santos said many Filipino entrepreneurs have successfully transformed traditional businesses into thriving online enterprises by combining digital platforms, content creation and community building. He added that ECOMEX provides an important venue where business owners can learn from practitioners, discover emerging technologies and build partnerships that accelerate growth.</p>



<p class="wp-block-paragraph">Entrepreneur, author and financial educator <strong>Coach Chinkee Tan</strong> underscored the importance of building strong brands as businesses compete in an increasingly digital marketplace. Drawing from his own entrepreneurial experience, he encouraged business owners to look beyond products and focus on creating trust, credibility and lasting customer relationships.</p>



<p class="wp-block-paragraph"><strong>&#8220;People buy brands. They don&#8217;t only buy products.&#8221;</strong></p>



<p class="wp-block-paragraph">Tan said e-commerce has lowered barriers for entrepreneurs to reach customers, but long-term success depends on continuously learning, adapting to changing consumer behavior and building businesses that people trust. He encouraged entrepreneurs to invest in education, connect with experienced practitioners and participate in industry events that provide practical strategies and meaningful business networks.</p>



<p class="wp-block-paragraph">Organizers said ECOMEX was conceived as a long-term industry platform where government, technology providers, marketplaces, logistics companies, fintech firms, investors, educators and entrepreneurs can collaborate to strengthen the Philippine digital commerce ecosystem and help businesses compete more effectively in regional and global markets.</p>



<p class="wp-block-paragraph">Powered by PHILSME and organized by MediaTrix Solutions Inc., ECOMEX builds on the organization&#8217;s track record of creating business platforms that connect enterprises with opportunities for learning, networking and growth while supporting the continued digital transformation of Philippine businesses.</p>



<p class="wp-block-paragraph"><strong>ECOMEX is the Philippines&#8217; biggest expo, conference, and networking event for entrepreneurs, online sellers, and digital innovators.</strong></p>



<p class="wp-block-paragraph">Exhibitor, sponsorship, speaking and partnership opportunities are now open for <strong>E-Commerce Expo Philippines (ECOMEX) 2026</strong>. Businesses, technology providers, marketplaces, logistics companies, fintech firms, agencies, consultants and organizations looking to engage with the country&#8217;s growing digital commerce ecosystem are encouraged to secure their participation early.</p>



<p class="wp-block-paragraph">Businesses interested in exhibiting, sponsoring or partnering with ECOMEX 2026 may visit<a href="http://www.ecommerceexpo.ph/"> <strong>www.ecommerceexpo.ph</strong></a> for more information.</p>



<h3 class="wp-block-heading"><strong>About E-Commerce Expo Philippines (ECOMEX)</strong></h3>



<p class="wp-block-paragraph">E-Commerce Expo Philippines (ECOMEX), powered by PHILSME and organized by MediaTrix Solutions Inc., is the Philippines&#8217; biggest expo, conference, and networking event for entrepreneurs, online sellers, and digital innovators. Scheduled on November 20–21, 2026 at SMX Convention Center Aura, Taguig, ECOMEX brings together entrepreneurs, online sellers, brands, marketplaces, technology providers, fintech companies, logistics providers, content creators, investors, government agencies and business organizations to accelerate the growth of Philippine digital commerce through learning, collaboration and strategic partnerships.</p>
<p>The post <a href="https://adtechph.com/philippine-e-commerces-next-growth-phase-drives-launch-of-ecomex-2026/">Philippine e-commerce’s next growth phase drives launch of ECOMEX 2026</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
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		<title>Philippines Positions Entrepreneurs for the Global Digital Economy Through GENCYS Group and Alibaba Global Initiatives Collaboration</title>
		<link>https://adtechph.com/philippines-positions-entrepreneurs-for-the-global-digital-economy-through-gencys-group-and-alibaba-global-initiatives-collaboration/</link>
		
		<dc:creator><![CDATA[raiyan]]></dc:creator>
		<pubDate>Fri, 03 Jul 2026 04:37:23 +0000</pubDate>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Philippines Positions Entrepreneurs for the Global Digital Economy]]></category>
		<guid isPermaLink="false">https://adtechph.com/philippines-positions-entrepreneurs-for-the-global-digital-economy-through-gencys-group-and-alibaba-global-initiatives-collaboration/</guid>

					<description><![CDATA[<p>Philippines Positions Entrepreneurs for the Global Digital Economy Through GENCYS Group and Alibaba Global Initiatives Collaboration &#124; MANILA,</p>
<p>The post <a href="https://adtechph.com/philippines-positions-entrepreneurs-for-the-global-digital-economy-through-gencys-group-and-alibaba-global-initiatives-collaboration/">Philippines Positions Entrepreneurs for the Global Digital Economy Through GENCYS Group and Alibaba Global Initiatives Collaboration</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
]]></description>
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<p class="wp-block-paragraph"><em>Philippines Positions Entrepreneurs for the Global Digital Economy Through GENCYS Group and Alibaba Global Initiatives Collaboration </em>| MANILA, Philippines — As digital commerce continues to reshape global markets, a new collaboration between Philippine innovation company GENCYS Group and Alibaba Global Initiatives is opening opportunities for Filipino entrepreneurs to compete on the international stage.</p>



<p class="wp-block-paragraph">The partnership introduces E-VOLVE, a leadership and digital transformation initiative designed to help business owners, startups, and SMEs embrace artificial intelligence, cross-border e-commerce, and technology-driven growth.</p>



<p class="wp-block-paragraph">Rather than focusing solely on digital adoption, the initiative aims to prepare entrepreneurs to participate in the global digital economy through practical learning, international exposure, and strategic collaboration.</p>



<p class="wp-block-paragraph"><em>“Our vision is to ensure that Filipino entrepreneurs are not just adapting to digital transformation but actively shaping the future of commerce,”</em> GENCYS Group said during the launch.</p>



<p class="wp-block-paragraph">The program combines executive learning sessions, AI integration, digital marketing strategies, and international business immersion. Selected participants will also travel to China to gain firsthand insights into one of the world’s most advanced digital commerce ecosystems, including visits to leading technology and innovation hubs and Alibaba’s campus.</p>



<p class="wp-block-paragraph">The initiative reflects a growing recognition that competitiveness in today’s economy depends on more than technology adoption. It requires leaders who understand data, automation, artificial intelligence, and cross-border business models.</p>



<p class="wp-block-paragraph">Small and medium enterprises account for the overwhelming majority of businesses in the Philippines, making digital capability a national economic priority. As global supply chains become increasingly interconnected, programs that strengthen digital entrepreneurship can help local companies expand beyond domestic markets.</p>



<p class="wp-block-paragraph">Industry observers note that collaborations between private-sector innovators and global technology ecosystems are becoming increasingly important as businesses seek practical pathways toward AI adoption and international market access.</p>



<p class="wp-block-paragraph">Beyond skills development, E-VOLVE also aims to build a stronger network of entrepreneurs, corporate partners, investors, and technology leaders who can collaborate on future innovation initiatives.</p>



<p class="wp-block-paragraph">The partnership highlights the Philippines’ growing ambition to become a more active participant in the digital economy of Asia-Pacific, positioning Filipino enterprises to create globally competitive products, services, and business models.</p>



<p class="wp-block-paragraph">As artificial intelligence and e-commerce continue to redefine industries worldwide, initiatives such as E-VOLVE demonstrate how international partnerships can help emerging markets accelerate innovation while empowering the next generation of business leaders.</p>



<p class="wp-block-paragraph">The GENCYS Group and Alibaba Global Initiatives collaboration represents more than a training program—it signals a long-term investment in developing globally minded entrepreneurs capable of driving sustainable digital growth for the Philippines and beyond.</p>



<p class="wp-block-paragraph">For inquiries about the program, visit Gencys Group Official Facebook Page at <a href="https://www.facebook.com/gencysgroup">https://www.facebook.com/gencysgroup</a>&nbsp;<em><br></em></p>
<p>The post <a href="https://adtechph.com/philippines-positions-entrepreneurs-for-the-global-digital-economy-through-gencys-group-and-alibaba-global-initiatives-collaboration/">Philippines Positions Entrepreneurs for the Global Digital Economy Through GENCYS Group and Alibaba Global Initiatives Collaboration</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">324</post-id>	</item>
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		<title>Philippine Marketing Association Unveils ONE MAP at 55th Marketing Conference to Shape the Future of Marketing</title>
		<link>https://adtechph.com/philippine-marketing-association-unveils-one-map-at-55th-marketing-conference-to-shape-the-future-of-marketing/</link>
		
		<dc:creator><![CDATA[raiyan]]></dc:creator>
		<pubDate>Sun, 28 Jun 2026 14:51:17 +0000</pubDate>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Philippine Marketing Association Unveils ONE MAP]]></category>
		<guid isPermaLink="false">https://adtechph.com/philippine-marketing-association-unveils-one-map-at-55th-marketing-conference-to-shape-the-future-of-marketing/</guid>

					<description><![CDATA[<p>Philippine Marketing Association Unveils ONE MAP at 55th Marketing Conference to Shape the Future of Marketing &#124; MANILA,</p>
<p>The post <a href="https://adtechph.com/philippine-marketing-association-unveils-one-map-at-55th-marketing-conference-to-shape-the-future-of-marketing/">Philippine Marketing Association Unveils ONE MAP at 55th Marketing Conference to Shape the Future of Marketing</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
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										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><em>Philippine Marketing Association Unveils ONE MAP at 55th Marketing Conference to Shape the Future of Marketing</em> | <strong>MANILA, Philippines —</strong> The Philippine Marketing Association (PMA) has officially unveiled <strong>ONE MAP (Omni Network Ecosystem Marketing Agility Protocol)</strong>, a transformative framework that will redefine the country&#8217;s longest-running marketing conference through an immersive six-pillar learning experience aimed at preparing Filipino marketers for the future of business.</p>



<p class="wp-block-paragraph">Announced during a media conference on June 24, the <strong>55th Marketing Conference</strong> will take place on <strong>September 23, 2026</strong> at <strong>Hilton Manila, Newport World Resorts</strong>, with an extended hybrid, on-demand learning platform available from <strong>September 24 through November 2026</strong>, allowing professionals nationwide to continue their learning journey beyond the main event.</p>


<div class="wp-block-image">
<figure class="aligncenter size-large"><img decoding="async" width="1024" height="768" src="https://adtechph.com/wp-content/uploads/2026/06/PMA2-1024x768.jpg" alt="" class="wp-image-321" srcset="https://adtechph.com/wp-content/uploads/2026/06/PMA2-1024x768.jpg 1024w, https://adtechph.com/wp-content/uploads/2026/06/PMA2-300x225.jpg 300w, https://adtechph.com/wp-content/uploads/2026/06/PMA2-768x576.jpg 768w, https://adtechph.com/wp-content/uploads/2026/06/PMA2.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
</div>


<p class="has-text-align-center has-small-font-size wp-block-paragraph"><em>Top row from L-R: Faye Arellano-Martinez, Former EVP; Gwen Albarracin, One Map Adviser; Adolf Aran, PMA Co Director One Map; Charisse Pestano-Diaz, PMA EVP and Co Director One Map; Mitch Ballesteros, PMA President; Yayu Javier, One Map Adviser; Vince Reyes, One Map Adviser; Jennifer Love Reyes, PMA PR and Corp Comm Director</em></p>



<p class="has-text-align-center has-small-font-size wp-block-paragraph"><em>Bottom row from L-R: Chameleonx Labs Events Organizing Services;  (4<sup>th</sup> from left) Mary Ann Cortez, PMA Research Director; Kimberly Ann Lim, PMA Agora Awards Director; Dr. Jennifer Ramos, PMA Treasurer and Continuing Education Director; Myra Miranda,  PMA Government and Consumer Affairs Director; Lulu Tamayo, PMA Meetings and Attendance Director; Cristy Oreta, PMA Immediate Past President and International Affairs Director; Gerald Chan, President, Chinese Filipino Business Club, Inc. and Engr. Roger Reyes, President, PCCI-Las Pinas </em></p>



<p class="wp-block-paragraph">Carrying the theme <strong>&#8220;ONE MAP: Charting the Future of Marketing,&#8221;</strong> this year&#8217;s conference goes beyond traditional seminars by introducing an <strong>Omni-Experience, Output-Driven Learning Journey</strong>—a pioneering approach that combines education, collaboration, innovation, and real-world application.</p>



<h2 class="wp-block-heading">Six Experiences, One Future-Ready Marketing Journey</h2>



<p class="wp-block-paragraph">Unlike conventional conferences, PMA&#8217;s ONE MAP is anchored on six integrated learning pillars that reflect how today&#8217;s professionals acquire knowledge, build relationships, and drive business growth:</p>



<ul class="wp-block-list">
<li><strong>Meet Up Day</strong></li>



<li><strong>Digital Experience</strong></li>



<li><strong>Business Networking</strong></li>



<li><strong>Featured Company Visits</strong></li>



<li><strong>Fellowship Gala</strong></li>



<li><strong>Marketing Gambit Cup</strong></li>
</ul>



<p class="wp-block-paragraph">Together, these experiences create a holistic ecosystem where participants not only gain valuable insights from industry leaders but also apply strategies through collaboration, networking, and immersive business exposure.</p>



<p class="wp-block-paragraph"><em>&#8220;The Philippine Marketing Association is not merely organizing another conference. PMA is presenting ONE MAP as a movement that reimagines how professionals learn and apply knowledge,&#8221; said <strong>Mitch Ballesteros</strong>, 2026 PMA President and CEO and Founder of Exlink Management and Marketing Services.</em></p>



<p class="wp-block-paragraph"><em>&#8220;It recognizes that the future belongs not to those who simply acquire information, but to those who can transform insights into action, ideas into innovation, and learning into measurable impact.&#8221;</em></p>



<h2 class="wp-block-heading">Reinventing Marketing Education Through ONE MAP</h2>



<p class="wp-block-paragraph">At the heart of the conference is the <strong>ONE MAP framework</strong>, designed to help organizations navigate today&#8217;s rapidly evolving marketing environment.</p>



<p class="wp-block-paragraph">The <strong>O.N.E. (Omni Network Ecosystem)</strong> component emphasizes integrating every customer touchpoint into one cohesive system, where brands, communities, technology platforms, and strategic partnerships work together to create long-term engagement and sustainable growth.</p>



<p class="wp-block-paragraph">Meanwhile, the <strong>M.A.P. (Marketing Agility Protocol)</strong> focuses on helping organizations develop repeatable systems that allow businesses to respond quickly to market disruptions, maximize limited resources, and maintain competitive advantage through standardized yet flexible marketing strategies.</p>



<p class="wp-block-paragraph">According to Ballesteros, ONE MAP aligns with PMA&#8217;s broader organizational theme for 2026—<strong>&#8220;ONENESS&#8221;</strong>—representing the association&#8217;s vision of building a more connected, agile, and globally competitive Philippine marketing industry.</p>



<h2 class="wp-block-heading">Industry Leaders Unite Behind PMA&#8217;s Largest Conference Yet</h2>



<p class="wp-block-paragraph">For the first time in its history, the National Marketing Conference will be led by two conference directors, reflecting the scale and ambition of this year&#8217;s edition.</p>



<p class="wp-block-paragraph">Heading the conference are <strong>Cha Pestano-Diaz</strong>, PMA Executive Vice President and Co-Founder and Marketing Director of Artisano Studio, and <strong>Adolf Aran Jr.</strong>, PMA Director for the National Marketing Conference and Senior Director for Corporate Marketing Communications of National University.</p>



<p class="wp-block-paragraph">Supporting the leadership team is <strong>Greg Banzon</strong>, Chief Operating Officer and Executive Vice President of Century Pacific Food Inc., who serves as Conference Chairperson.</p>



<p class="wp-block-paragraph">The expanded leadership structure underscores PMA&#8217;s commitment to delivering one of its most comprehensive conferences to date.</p>



<h2 class="wp-block-heading">AI, Creator Economy, Marketing Agility, and Crisis Leadership Take Center Stage</h2>



<p class="wp-block-paragraph">The conference program has been carefully designed around two major learning movements.</p>



<p class="wp-block-paragraph">The <strong>O.N.E. movement</strong> explores the future of marketing through discussions on AI-powered consumer journeys, creator economies, community-building, retail media partnerships, and purpose-driven brand loyalty.</p>



<p class="wp-block-paragraph">The <strong>M.A.P. movement</strong> shifts focus toward practical business execution, featuring sessions on maximizing marketing performance despite budget constraints, organizational agility, strategic budget reallocation, and a live crisis simulation where experts demonstrate the ONE MAP protocol in real time.</p>



<p class="wp-block-paragraph">Through these sessions, delegates will gain practical strategies to:</p>



<ul class="wp-block-list">
<li>Navigate digital disruption and changing consumer behavior</li>



<li>Build stronger brands through integrated marketing ecosystems</li>



<li>Improve organizational agility amid economic uncertainty</li>



<li>Develop sustainable growth strategies for local and global markets</li>



<li>Apply marketing frameworks that deliver measurable business outcomes</li>
</ul>



<h2 class="wp-block-heading">Beyond the Conference Hall</h2>



<p class="wp-block-paragraph">Extending well beyond a one-day event, the 55th Marketing Conference incorporates months of continued learning through virtual content access, curated company visits, networking activities, and experiential learning opportunities.</p>



<p class="wp-block-paragraph">This hybrid format allows marketing professionals, entrepreneurs, students, business executives, and corporate teams to continue building skills and industry connections long after the conference concludes.</p>



<h2 class="wp-block-heading">Registration Now Open</h2>



<p class="wp-block-paragraph">The Philippine Marketing Association encourages marketing professionals, business leaders, entrepreneurs, educators, and students to secure their participation early and become part of what is expected to be one of the country&#8217;s most significant marketing events of 2026.</p>



<p class="wp-block-paragraph">Early registration is now open through the <strong>Philippine Marketing Association</strong>. Interested participants may also contact the PMA Secretariat through <strong>Lira Ligero</strong> at <strong>0917-308-7877</strong> or via email at <a href="mailto:lira@philippinemarketing.net.ph"><strong>lira@philippinemarketing.net.ph</strong></a>.</p>



<p class="wp-block-paragraph">As marketing continues to evolve through artificial intelligence, digital transformation, and changing consumer expectations, ONE MAP positions itself as more than a conference—it is a roadmap for building agile organizations, stronger brands, and future-ready marketing professionals equipped to thrive in an increasingly connected world.</p>
<p>The post <a href="https://adtechph.com/philippine-marketing-association-unveils-one-map-at-55th-marketing-conference-to-shape-the-future-of-marketing/">Philippine Marketing Association Unveils ONE MAP at 55th Marketing Conference to Shape the Future of Marketing</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
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		<title>TCI and NTC Launch SIMon, the new Ambassador for Mobile Number Portability</title>
		<link>https://adtechph.com/tci-and-ntc-launch-simon-the-new-ambassador-for-mobile-number-portability/</link>
		
		<dc:creator><![CDATA[raiyan]]></dc:creator>
		<pubDate>Sat, 27 Jun 2026 03:53:34 +0000</pubDate>
				<category><![CDATA[Business & Events]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[TCI and NTC Launch SIMon]]></category>
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					<description><![CDATA[<p>TCI and NTC Launch SIMon, the new Ambassador for Mobile Number Portability &#124; Manila, Philippines — June 22,</p>
<p>The post <a href="https://adtechph.com/tci-and-ntc-launch-simon-the-new-ambassador-for-mobile-number-portability/">TCI and NTC Launch SIMon, the new Ambassador for Mobile Number Portability</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><em>TCI and NTC Launch SIMon, the new Ambassador for Mobile Number Portability</em> | Manila, Philippines — June 22, 2026 — Telecommunications Connectivity Inc. (TCI), the joint venture of DITO Telecommunity, Globe Telecom, and Smart Communications, in partnership with the National Telecommunications Commission (NTC), officially introduced SIMon, the newest ambassador for Mobile Number Portability (MNP).   </p>



<p class="wp-block-paragraph">SIMon is designed as a friendly and engaging character to lead TCI’s information and education initiatives, making MNP messages more accessible to the public. Through digital campaigns and community engagements, SIMon will encourage subscribers to learn more about their right to switch mobile providers while keeping their existing numbers. </p>



<p class="wp-block-paragraph">“SIMon embodies our mission to make Mobile Number Portability simple, approachable, and empowering for every Filipino subscriber,” said Ms. Melanie Manuel, TCI General Manager. </p>



<p class="wp-block-paragraph">“The launch of SIMon reflects our shared commitment to uphold the Mobile Number Portability Act and ensure that its benefits are fully realized by the public,” said NTC Commissioner Atty. Ella Blanca A. Lopez. </p>



<p class="wp-block-paragraph">MNP is a free service that allows mobile subscribers to keep their existing mobile number when switching from one mobile network provider to another.</p>
<p>The post <a href="https://adtechph.com/tci-and-ntc-launch-simon-the-new-ambassador-for-mobile-number-portability/">TCI and NTC Launch SIMon, the new Ambassador for Mobile Number Portability</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
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		<title>ATRAM Launches Nasdaq Equity Income Fund for Monthly Income and Tech Exposure</title>
		<link>https://adtechph.com/atram-launches-nasdaq-equity-income-fund-for-monthly-income-and-tech-exposure/</link>
		
		<dc:creator><![CDATA[raiyan]]></dc:creator>
		<pubDate>Tue, 28 Apr 2026 22:04:51 +0000</pubDate>
				<category><![CDATA[Business & Events]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[ATRAM Launches Nasdaq Equity Income Fund]]></category>
		<guid isPermaLink="false">https://adtechph.com/atram-launches-nasdaq-equity-income-fund-for-monthly-income-and-tech-exposure/</guid>

					<description><![CDATA[<p>ATRAM Launches Nasdaq Equity Income Fund for Monthly Income and Tech Exposure \ PHILIPPINES, April 28, 2026 –</p>
<p>The post <a href="https://adtechph.com/atram-launches-nasdaq-equity-income-fund-for-monthly-income-and-tech-exposure/">ATRAM Launches Nasdaq Equity Income Fund for Monthly Income and Tech Exposure</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><em>ATRAM Launches Nasdaq Equity Income Fund for Monthly Income and Tech Exposure \ </em><strong>PHILIPPINES</strong>, <strong>April 28, 2026</strong> – ATRAM, the Philippines’ leading independent asset and wealth manager, has launched the ATRAM Nasdaq Equity Income Feeder Fund, an equity income strategy that provides regular monthly income while maintaining exposure to innovation-led companies within the Nasdaq-100 Index®.&nbsp;</p>



<p class="wp-block-paragraph">The launch comes as investors increasingly seek ways to stay invested in global innovation amid heightened market volatility, while generating regular income. The volatility of innovation-led stocks can make it challenging to remain invested across market cycles, highlighting the need for strategies that balance growth and income.</p>



<p class="wp-block-paragraph">The ATRAM Nasdaq Equity Income Feeder Fund combines exposure to innovation with income generation by investing in established Nasdaq-listed companies and employing a covered call strategy that converts market volatility into income.</p>



<p class="wp-block-paragraph">By selling call options on the Nasdaq-100 Index, the Fund earns premiums that form the core of its income generation. This approach provides ongoing cash flow while allowing investors to remain invested in global technology stocks.</p>



<p class="wp-block-paragraph">Unlike traditional equity funds that rely primarily on price appreciation, the strategy generates income by monetizing market volatility, offering a more consistent return experience across different market conditions.</p>



<p class="wp-block-paragraph">The Target Fund, the JPMorgan Nasdaq Equity Premium Income Active UCITS ETF, historically averages an annual income in the range of 9–11%, with distributions expected to be paid monthly. Income levels may vary depending on market conditions, and are not guaranteed.</p>



<p class="wp-block-paragraph">Ayaz Ebrahim, CEO of Singapore and South East Asia at J.P. Morgan Asset Management, added, “As the world’s largest active ETF provider, covered call strategies have been a cornerstone of our ETF product suite with robust interest across markets. We are excited to partner with ATRAM to bring this innovative solution to Philippine investors in a feeder fund format, addressing their needs for income while offering a smoother equity investment experience.”</p>



<p class="wp-block-paragraph">“Investors today are no longer choosing between growth and income—they want both,” said Miguel Liboro, Head of Products at ATRAM Trust Corporation. “This Fund allows investors to stay invested in the Nasdaq while generating income from market movements. By converting volatility to cash flow, it helps investors remain invested across market cycles.”</p>



<p class="wp-block-paragraph">The strategy aims to capture a meaningful portion of Nasdaq returns while delivering a more stable return profile, making it well-suited for sideways, volatile, or gradually rising markets. Upside participation may be moderated during strong market rallies.</p>



<p class="wp-block-paragraph">The ATRAM Nasdaq Equity Income Feeder Fund is designed for investors seeking:</p>



<ul class="wp-block-list">
<li>Exposure to the world’s leading innovators</li>



<li>Regular income generated by converting market volatility into cash flow</li>



<li>More consistent return experience versus traditional Nasdaq equity strategies</li>



<li>A long-term solution that supports staying invested across market cycles</li>
</ul>



<p class="wp-block-paragraph">For more information, including fund details and risk disclosures, visit&nbsp; <a href="https://atram.com.ph/funds/uitf-funds/details?fund=ATRQIAP">https://atram.com.ph/funds/uitf-funds/details?fund=ATRQIAP</a>&nbsp;<em><br></em></p>
<p>The post <a href="https://adtechph.com/atram-launches-nasdaq-equity-income-fund-for-monthly-income-and-tech-exposure/">ATRAM Launches Nasdaq Equity Income Fund for Monthly Income and Tech Exposure</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
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		<title>Philippine Blockchain Week 2026 Marks Shift from Web3 Potential to Real-World Deployment</title>
		<link>https://adtechph.com/philippine-blockchain-week-2026-marks-shift-from-web3-potential-to-real-world-deployment/</link>
		
		<dc:creator><![CDATA[raiyan]]></dc:creator>
		<pubDate>Mon, 20 Apr 2026 10:36:32 +0000</pubDate>
				<category><![CDATA[Business & Events]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Philippine Blockchain Week 2026]]></category>
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					<description><![CDATA[<p>Philippine Blockchain Week 2026 Marks Shift from Web3 Potential to Real-World Deployment &#124; MANILA, Philippines, April 20, 2026</p>
<p>The post <a href="https://adtechph.com/philippine-blockchain-week-2026-marks-shift-from-web3-potential-to-real-world-deployment/">Philippine Blockchain Week 2026 Marks Shift from Web3 Potential to Real-World Deployment</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
]]></description>
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<p class="wp-block-paragraph"><em>Philippine Blockchain Week 2026 Marks Shift from Web3 Potential to Real-World Deployment</em> | <strong>MANILA, Philippines, April 20, 2026</strong> — The next phase of the digital economy will not be announced after the fact—it will take shape in real time at Philippine Blockchain Week (PBW) 2026.</p>



<p class="wp-block-paragraph">From <strong>June 19 to 21 at the SMX Convention Center Manila</strong>, PBW 2026 returns with the theme <strong>“Decoded: Deployed.”</strong> This year’s event moves beyond theory to showcase how blockchain is already being used to power real systems—from finance and gaming to public infrastructure and digital identity.</p>



<p class="wp-block-paragraph">If you have ever used a digital wallet, played an online game to earn, or questioned how public funds are tracked, you are already part of this shift. PBW 2026 is where you see where it goes next—and who is building it.</p>



<h1 class="wp-block-heading has-medium-font-size">From “Decoded” to “Deployed”</h1>



<p class="wp-block-paragraph">PBW 2026 reflects the country’s transition from understanding blockchain to actively implementing it. What was once experimental is now being deployed—with growing relevance in transparency, accountability, and economic participation.</p>



<p class="wp-block-paragraph">The event is expected to draw over 15,000 attendees, surpassing last year’s 11,000 participants and marking its largest gathering since its launch in 2022.</p>



<p class="wp-block-paragraph">“PBW 2026 brings together the energy of a festival with the depth of a world-class conference. We&#8217;re creating a full-spectrum experience, where business, culture, and community come together in one space,” said PBW President and Co-Founder Janelle Barretto.</p>



<p class="wp-block-paragraph">Designed to be the most expansive PBW yet, the event brings together decision-makers, builders, creators, and communities across multiple touchpoints:</p>



<p class="has-medium-font-size wp-block-paragraph"><strong>Here’s what to expect at PBW 2026:</strong></p>



<h2 class="wp-block-heading has-medium-font-size">Philippine Blockchain Leadership Forum</h2>



<p class="wp-block-paragraph">An invitation-only summit co-presented by the Blockchain Council of the Philippines (BCP), aligning leaders from government, finance, and global industry to shape policy, accelerate collaboration, and define blockchain’s role alongside AI and cybersecurity.</p>



<h2 class="wp-block-heading has-medium-font-size">Alt+Tab Gaming &amp; Music Festival</h2>



<p class="wp-block-paragraph">A high-energy cultural platform connecting blockchain to the next generation through gaming, esports, P-Pop, cosplay, and fandom-driven experiences.</p>



<h2 class="wp-block-heading has-medium-font-size">Decoded: Deployed Main Conference</h2>



<p class="wp-block-paragraph">Where global thought leaders present real-world applications of blockchain—from financial inclusion to secure data ownership and beyond.</p>



<h2 class="wp-block-heading has-medium-font-size">Innovation Expo</h2>



<p class="wp-block-paragraph">A hands-on look at Web3 in action, featuring fintech platforms, gaming ecosystems, and enterprise solutions already being deployed across the Philippines.</p>



<p class="wp-block-paragraph">Also featured: Celebrity Bazaar, PBW Fight Night, hackathon, VC–startup matchmaking, after-parties, and curated networking events designed to turn conversations into partnerships.</p>



<p class="wp-block-paragraph">The Philippines’ young, mobile-first population and deeply embedded gaming culture continue to position it as a key Web3 market. From play-to-earn ecosystems to digital asset platforms and emerging fintech solutions, blockchain is no longer niche—it is becoming part of everyday life.</p>



<h1 class="wp-block-heading has-medium-font-size">Blockchain: A New Era of Digital Trust</h1>



<p class="wp-block-paragraph">As the Philippine digital economy accelerates, blockchain is moving from exploration to execution.</p>



<p class="wp-block-paragraph">From transparency initiatives to policy proposals like the Citizen Access and Disclosure of Expenditures for National Accountability (CADENA) Act, both industry and government are beginning to operationalize the technology. Programs such as the BCP’s Integrity Chain further reflect this shift—exploring how blockchain can strengthen accountability in real-world settings.</p>



<p class="wp-block-paragraph">At PBW 2026, this momentum converges—bringing together the people, platforms, and policies shaping what comes next.</p>



<p class="wp-block-paragraph">“Blockchain is no longer just about potential—it’s about execution,” said BCP Chairman and Management Association of the Philippines (MAP) President, Donald Lim. “What matters now is how we align efforts across industry and government to turn early use cases into systems that deliver real, lasting impact.”</p>



<p class="wp-block-paragraph"><strong>This is not just another industry event—it is where the next wave of partnerships, products, and policies begins. If you are serious about being part of the digital economy, this is where you need to be—not after, but while it is happening.</strong></p>



<p class="wp-block-paragraph">Since its inception, PBW has evolved into a platform where ideas turn into action. For tickets and more information, visit<a href="https://pbw.ph/"> </a><a href="https://pbw.ph/">https://pbw.ph/</a> or email info@pbw.ph</p>
<p>The post <a href="https://adtechph.com/philippine-blockchain-week-2026-marks-shift-from-web3-potential-to-real-world-deployment/">Philippine Blockchain Week 2026 Marks Shift from Web3 Potential to Real-World Deployment</a> appeared first on <a href="https://adtechph.com">Adtech PH</a>.</p>
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